Janus Advisory Services Co.
About
Janus helps developing nations secure climate funding by using AI to draft and evaluate proposals. Their Climate Finance Copilot app leverages fine-tuned prompts to boost success rates, with the website as the key first touchpoint to showcase its value.
Our Role
Our role in this redesign was UX/UI Design, Design System buildout and Web Design.
Janus came to us voicing their frustration of their website suffering from low conversions and high drop-off rates, especially on their main featured page which discusses Climate Finance Copilot in detail. They asked us to do a full redesign with one main goal in mind: drive more user engagement and click-throughs to convert visitors into high-value Copilot sign ups.
In a crowded market where many companies are racing to make climate finance more efficient and increase approval success, Janus stood apart with a unique AI solution fine-tuned to climate finance criteria. Over the course of a month, we immersed ourselves in their challenges - uncovering frustrations, pain points, and areas of confusion, before reshaping their website to deliver clarity and impact.
Common pain points: 1. Low clarity of value proposition: Visitors don’t quickly understand what the tool (Climate Finance Copilot) does or why it’s different. 2. Poor conversion pathways: Calls-to-action aren’t clear or strategically placed, leading to drop-offs before sign-up. 3. Overwhelming or too much technical content: Explanations are too complex, causing confusion and abandonment.
Armed with deep research and insights, we delivered a high-impact, engaging, and responsive website that truly reflected Janus’s mission and their groundbreaking AI solution. Starting first with a consistent, striking brand identity - color palette, a refreshed logo, and new components designed for scale and more engagement. Then highlighting the essential pages, such as a clear and compelling homepage, prominent calls-to-action for requesting demos and contacting their sales team. The Climate Finance Copilot feature page, and a clear pricing package section to drive more clicks and conversions to real paying customers.
The redesign also prioritized pages that previously saw low engagement but held strategic value - specifically, the About Us, Proposal Reviews, Partner Program, and Enterprise License pages. Each of these was rebuilt from the ground up with a fresh approach, focused on clearly communicating key information about Janus's mission and driving action. The updated pages now offer multiple touchpoints, making it easier for visitors to connect, inquire, or explore partnership opportunities.
“Thanks to Isaiah Barrett, our sign ups and conversions have improved drastically. Their design strategy worked wonders for us and delivered outstanding results!”
OLIVER BARRETT
CEO OF JANUS ADVISORY SERVICES CO.
Leveraging our expertise in UX and Product Design, we transformed Janus’s outdated website into a streamlined, user-focused platform. The redesign not only elevated their brand but also nearly doubled website traffic and sign-ups to their flagship AI solution - directly driving more partnerships and subscription sales. With this success, Janus is now expanding our collaboration to enhance additional features across their application and future projects.
