Peoply
About
Peoply is an all-in-one nightlife app that uses geolocation to display a live interactive map of top lounges, restaurants, bars, and clubs. Users can view details for each spot, see real-time crowd levels, and check capacity percentages to decide where to go.
Our Role
Our role in this project was Product Design and Product Strategy.
Peoply wanted to emerge as the premier nightlife app on the market, revolutionizing how people discover vibrant social venues. Peoply's aim is to offer a comprehensive solution for individuals seeking the best hotspots to enjoy with friends. With its innovative "live" map and dynamic pins, users can confidently explore any city, uncovering hidden gems in bars, clubs, and lounges that were previously difficult to locate. Peoply's unique features fill a gap in the market, providing unparalleled ease and excitement in nightlife exploration.
We started with the research phase to assess the market for this product and what it would need to offer in order for it to produce the goals established by Peoply. We conducted various user interviews/surveys with people from different age groups and backgrounds, asking a wide range of questions to understand their current nightlife experiences and interacting with social apps. These interview results revealed the pain points, frustrations and shined a light on the hurdles people face when trying to identify fun spots to visit at night time.
Common pain points: 1. Nightlife and social apps are based off of past reviews and not what is happening now. 2. Poor onboarding experiences, which lead to users not understanding the purpose of the app and how it works. 3. Too many features - most social apps overload users with unnecessary features that do not focus on the core strengths and purpose of the app. This often leads to rushed execution or neglected details, leaving individual features underdeveloped.
Building on the insights we gathered, we designed and launched Peoply - a one-of-a-kind app that brings nightlife to life through its core features. The experience begins with a rich, welcoming onboarding flow that makes it easy for users to dive right in. From there, a dynamic interactive live map highlights the hottest spots in real time, helping people discover where the energy is and decide the best places to check out and explore. Unlike traditional platforms that rely on static, past reviews, Peoply offers an all-in-one, interactive solution - delivering live, social-driven insights that make it easier (and more fun) to enjoy the city with friends.
One of the standout features of this app is the seamless “Get on Guestlist” option. Instead of wasting time waiting in long lines, users can simply browse bars, lounges, or restaurants they’re interested in, check the real-time capacity, and tap "Get on Guestlist". After quickly filling in their guest information, they’ll instantly receive a scannable barcode to present at the door of participating venues offering digital reservations, cutting the time in line instantly. In addition, Peoply also provides a convenient “Reserve a Table” feature. Users can easily discover their favorite restaurants and make reservations directly within the app - eliminating the need to jump between multiple apps just to secure a table.
With our complete designs and detailed user flows, the development team successfully built and launched the Peoply app in the App Store. The precision we brought to the experience ensured the app met the expectations, needs, and goals voiced by its target audience. The Peoply team was thrilled to introduce a one-of-a-kind application poised to disrupt the social nightlife market for years to come and we were grateful to help bring that vision to life.
